Interactive Projection, What?!

It reminds me of Fallon's Travels Airport Piece (in Hartford, CT). Love the idea of responsive projection technology. Too bad any ad will be compared to the Fallon thing. Being first has it's advantages; even if a particular execution, while elegant, kind of lacks any insight.

PS - you can check out the official Fallon video about the Travelers ad (http://www.fallon.com/work-client/8-Travelers) just click right four times.

I Love Ad School

Few places make it possible for you to dress your friends like historical figures, then have them reenact that six minute fight scene from They Live (if you haven't ever seen that movie, definitely check it out). Having them fight wasn't the idea for the ad we were making, but we couldn't let the opportunity pass us by.

Bethany Hall and I did this photo shoot for BBC.co.uk. I'll post the actual piece when it's done.

(download)

Cursed Japanese Kleenex Ads Are Awesome

Watch at your own risk.

In the mid 1980s this ad spurred a ton of urban legends after it first aired. Specifically, it was said that everyone involved in the production of the spot died 'under suspicious circumstances,' that is except for the women who appears in it. She merely gave birth to a demon child soon after shooting. People also claimed that the song sounded different at different times of the day. At night it was purported to sound like a raspy old lady was singing. Oh, and the lyrics sound like a German hex, too.

While none of this is true, I, for one, would have been willing to believe anything you told me about this 30 second spot. It gives me the serious heebie-jeebies. The mix of dreaminess, innocence and motherliness totally remind me of Rosemary's Baby (in fact does sound a lot like the title song from that movie).

Please post any comments if you experience unexplained tragedy, trauma or horror following the viewing of this commercial.

The (back-to-the) Future (part II) Is Now

Grad Student Julia Yu Tsao's proposed display product/design experiment just blew my mind. I'm not going to pretend to know what advertising's going to look like in the future, just rest assured it's going to look different. Fully immersive display, interactivity and 3D are going to continue to evolve and become part of the world in which we live. We just have to be wiling to accept it quickly, and with excitement.

Have you seen this tree rodent?

Suirrel_outback_copy

I was driving to Kramarczuk's after class last Saturday with my buddy Brian when a light started blinking on my dashboard. I wasn't too worried about it until I looked in my manual and found out there was probably an issue with my Automatic Transmission. Now, I don't know much about cars, but I've heard that if you like money or don't have much of it, you don't want to break your transmission.

When we popped the trunk a furry little fat bastard jumped out from behind the engine, yelled at me, then ran out of the car, over Brian's feet, giving him a coronary. After I got the car towed to the mechanic, it turned out the damn squirrel climbed into the engine for warmth, then went to town on all the plastic and rubber he could get his dirty little claws on.

Car's fixed now, but it cost a pretty penny. The moral, as always, fuck squirrels.